Next steps are to create a project brief explaining the problem or issue I would like to address, and laying out the process of how I will approach a solution and create design deliverable(s).
Communication artifacts are a response to the most common human communication need — to present a specific message with specific content to a specific audience. Successful communication artifacts help an audience to take action, take better action, avoid incorrect action, reach a decision, and/or reason better about some topic. The complexity of these problems depends on the complexity of the message, the receptiveness of the audience, and situational constraints.
Primary Questions:
Current Situation:
Audience?
Are there aspects of the audience’s situation that are clearly undesirable? Undesirable for whom? . . .
What differentiates the audience from a generic human, and in a way that can inform design decisions? What differentiates them from similar audiences? (knowledge, Immediate environment(s), physical/cognitive/perceptual abilities or limitations, values, beliefs, resources (time, money, social, etc.), professional agenda, personal agenda, relationships.)
Who will the message come from?
What is their stake in the matter?
Ideal Situations:
What will the audience do, ideally, after the encounter?
What new situation(s) will the above action(s)help bring about?
How will success be measured?
Design Intervention:
What is the general message?
Is it persuasive and/or informative?
Content:
What formats? Script, copy , image, video, audio, 3D Models, maps, data, etc.
Where will the content come from?
Curated? From where? By who? Using what criteria?
Will you need placeholder content anyway?
Will it be created? By who? By you? When?
Are there specific considerations or unknowns due to the nature of the content?
Specifics about the deliverable? Page count, running time, etc.
Minimum viable product?
Any details about material, technology, location/space, duration of the encounter, etc. that could affect design decisions?
What will I have to craft that I haven’t crafted before? What do I need to learn?
Additional known unknowns?