Student project: The assignment was to select a television station, and use their current identity and brand guidelines to design a 30-second animated bumper.
The identity I chose was IFC, their programming ranges from original comedies to cult films of all genres. Their branding is bold, impactful, and always slightly off. I wanted to feature upcoming shows using high-quality still images and then quick cuts featuring funny clips within the shows. I recreated their IFC logo and animated it in Cinema 4D, and did final compositing in After Effects.
Length: 30 seconds